Crawford, Merle. <br/><br/>
New Products Management 

 - 9th ed. 
 - New York  Mc Graw hill  2008 
 - xviii, 558p.  Hard cover  23cm 
<br/><br/><label>ISBN: </label>9780073529882 
<br/><br/><label>Dewey Class. No.: </label>658.575