Kelley, Larry D. <br/><br/>
Advertising Media Planning: A Brand mnagement approach 

 - New Delhi  Prentice Hall  2004 
 - vii, 144p.  Paperback  22 cm 
<br/><br/><label>ISBN: </label>9788120325296 
<br/><br/><label>Dewey Class. No.: </label>659