McDaniel, Carl. <br/><br/>
Marketing Research Essentials 

 - 5th ed. 
 - Boston  John wiley &son  2006 
 - xvi,479p.  Paper back  25cm 
<br/><br/><label>ISBN: </label>9780471684763 
<br/><br/><label>Dewey Class. No.: </label>658.8