Tapp, Alan. <br/><br/>
Principles of Direct and Database Marketing. 

 - 3rd ed 
 - Boston  Prentince Hall  2005 
 - XIV, 489p.  Paper back  23 cm 
<br/><br/><label>ISBN: </label>9780273683551 
<br/><br/><label>Dewey Class. No.: </label>005.743