Shimp, Terence A. <br/><br/>
Advertising, Promotion, and supplemental Aspect of Integrate Marketing Communications 

 - 4th ed. 
 -  The dryden press  1997 
<br/><br/><label>ISBN: </label>9780030103520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing