Campbell,David. <br/><br/>
Business strategy, an introduction.  straightforward explanations of complex issues, key concepts clearly highlighted, includes most recent research, cases to cover each area of theory discussed 

 - British  Planta tree  1999 
 - xvii,333p. 
<br/><br/><label>ISBN: </label>9780750642071 
<br/><br/><label>LC Class. No.: </label>658.4012