TY  - BOOK
AU  - Campbell,David.
TI  - Business strategy, an introduction: straightforward explanations of complex issues, key concepts clearly highlighted, includes most recent research, cases to cover each area of theory discussed
SN  - 9780750642071
AV  - 658.4012 
PY  - 1999///
CY  - British
PB  - Planta tree
ER  -