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Managing product and service development text and cases

Thomke, Stefan H.

Managing product and service development text and cases - McGraw-hill2007 - 592p. Hard cover 24 cm

ISBN: 9780073023014

Subjects--Personal Names:

Subjects--Corporate Names:

Subjects--Uniform Titles:
New products

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.5

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Managing product and service development text and cases