Advertising Media Planning: A Brand mnagement approach (Record no. 13523)

MARC details
000 -LEADER
fixed length control field 00404nam a2200145Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250523124329.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120325296
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kelley, Larry D.
245 #0 - TITLE STATEMENT
Title Advertising Media Planning: A Brand mnagement approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2004
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Other physical details Paperback
Extent vii, 144p.
Dimensions 22 cm
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

No items available.