Marketing communications; Brands, experiences and participation. (Record no. 2452)

MARC details
000 -LEADER
fixed length control field 00471nam a2200145Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250513141033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273770541
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 #0 - TITLE STATEMENT
Title Marketing communications; Brands, experiences and participation.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009
Name of publisher, distributor, etc. Pearson education
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
925 ## -
-- 14164
-- Kibogora Polytechnic main campus library
-- Kibogora Polytechnic main campus library

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