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Advertising, Promotion, and supplemental Aspect of Integrate Marketing Communications

Shimp, Terence A.

Advertising, Promotion, and supplemental Aspect of Integrate Marketing Communications - 4th ed. - The dryden press 1997

ISBN: 9780030103520

Subjects--Topical Terms:
Marketing

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Kibogora Polytechnic Library

Advertising, Promotion, and supplemental Aspect of Integrate Marketing Communications