Advertising, Promotion, and supplemental Aspect of Integrate Marketing Communications (Record no. 2424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00496nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250513141033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250513s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030103520 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising, Promotion, and supplemental Aspect of Integrate Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1997 |
| Name of publisher, distributor, etc. | The dryden press |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 925 ## - | |
| -- | 70879 |
| -- | Kibogora Polytechnic main campus library |
| -- | Kibogora Polytechnic main campus library |
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